PROFESSIONAL ENGLISH IN USE MARKETING BY DKTODAY

AUTHOR (ผู้แต่ง): CATE FARRALL AND MARIANNE LINDSLEY
PUBLISHER (สำนักพิมพ์): CAMBRIDGE UNIVERSITY PRESS
ISBN-13 (รหัสหนังสือ): 9780521702690
LEVEL (ระดับ): INTERMEDIATE TO UPPER-INTERMEDIATE
DIMENSION (ขนาด): 26.4 x 19.6 cm.
PAGE (จำนวนหน้า): 144 PAGES

Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Key Features
• 'Over to you' activities allow learners to apply the vocabulary they learn to their own studies and working lives.
• Contains a learner-friendly answer key and a comprehensive index for easy vocabulary reference.
• A regular focus on real companies and a variety of authentic texts make the book relevant and practical for learners.